branding&art direction
Undesign

2020
Maxema, leader in the production of Made in Italy promotional pens, created a line of recycled plastic 100% derived from post-consumer pens. To best describe the brand’s commitment and its new recycled products, we’ve created a paper magalog and a digital video campaign.

A visual journey in the contemporary world
made of contrasts and provocative images. We live in an era in which the amount of plastic accumulated on Earth since the 1950s is 8.3 billion tonnes. Today’s choices determine our future: so, why use plastic only once when it can be turned into something new?






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© ELISABETTA AZZALINI 2021