branding&art direction

A three-day festival featuring 103 authors and a complimentary book for everyone: this is Città dei lettori, the literary event with the most beautiful view of Florence that takes place every year at Villa Bardini.

When you start reading, there’s no turning back. The communication campaign plays on all the little obsessions of book addicts, who see references to reading everywhere they look, hounded by indexes, lines and series. The statues of Villa Bardini grow animated and encounter everyday objects through pop-style détournements and semantic short circuits: culture is alive, belongs to everyone, and seeps into everything.