branding&art direction

Branding project in partnership with Davide Saraceno
Video production: Fez Film
Photography – Product in use: PEPE fotografia
Photography – Still life: Giorgio Cravero
Betterly is the new brand launched by De Agostini Group to discover new hobbies and make each moment matter, also at home.
A series of subscription boxes to have fun, feed your interests, and have something new to tell your friends.

Pop style, self-mockery and desire of being authentic are at the core of the entire project. From logo design to packaging, photography art direction, tone of voice, the visual identity project gives voice to the brand’s energy in a very flexible way.